Kylie Jenner is famously essentially the most mysterious of all of the Kardashians (I imply, who may neglect her secret being pregnant?!). So when she shared a cryptic Instagram photograph of herself sitting on the ground in a protracted, black leather-based trench coat on October 24, with a caption that merely learn, “Meet Khy,” it was clear the younger star was as much as one thing. Seems, this time it’s not a child, however a brand new trend model.

Whereas the small print are nonetheless just a little foggy, Jenner did drop a couple of breadcrumbs in her cowl interview for WSJ. Journal’s Innovator’s Subject. And in true Kardashian trend, controversy promptly ensued. So why is the Web already freaking out? Right here’s every part we find out about Kylie Jenner’s Khy to date.

What precisely is Kylie Jenner’s Khy?

Following her 4 different manufacturers (Kylie Cosmetics, Kylie Pores and skin, Kylie Child and Kylie Swim), the enterprise mogul’s newest enterprise, Khy (which is a play on her nickname), is a clothes line based mostly on the 26-year-old’s “personal wardrobe.” The model goals to offer accessible staples and funding items that draw inspiration from Jenner’s “different moods” at an affordable value level — at present, all items from its first drop are below $200 USD and can be found in sizes starting from XXS to 4X.

Whereas it appears to be following the everyday construction of the household’s different majorly profitable manufacturers —Kris Jenner and couple Jens and Emma Grede (of Kim Kardashian’s Skims and Khloé Kardashian’s Good American) are all co-founders — there’s a distinctive facet to Khy that units it other than most of the Kardashians’ different initiatives. In keeping with the WSJ, Khy will characteristic collaborations with “different designers and concepts” for every of the model’s new collections all year long. This custom has already begun because it’s been introduced that Berlin-based model, Namilia, is spearheading the road’s first drop.

What does Khy’s first assortment appear to be?

Khy’s debut assortment has been teased to be the wedding of Jenner’s mid-2010s, edgy “King Kylie” Tumblr-famous period  (which the businesswoman says is who she nonetheless “is at [her] core.”) and designer Namilia’s provocative, gender-neutral aesthetic.

From the glimpses we’ve seen to date, Khy’s first drop actually appears to be residing as much as “King Kylie’s” fame with a number of darkish leather-based items, together with pants, tops and a dramatic outsized trench coat. It’s additionally been revealed that Jenner has already worn a few of the assortment’s items out, such because the strapless zip-up black leather-based costume she donned to her sister Kim’s party final week.

When is Khy being launched?

Khy is about to launch on November 1. Proper now, followers can enroll at for unique early entry in addition to electronic mail and textual content updates from the model.

Why are Kylie Jenner and Khy already dealing with backlash?

It’s commonplace for a brand new Kardashian product to generate some controversy, however there have been a number of social media customers who’ve publically expressed their disdain for Khy since its announcement.

To start, some customers have passionately shared their emotions that Khy’s product high quality gained’t dwell as much as its price ticket. In doing so, they’re particularly citing the Kylie Swim controversy of 2021, when disillusioned customers took to social media to name out the model for its “horrendous” and “cheap” items. Jenner by no means publicly responded to the outrage over Kylie Swim and the model hasn’t launched a brand new assortment since 2022.

“Her swimsuits were a mess, I’m supposed to believe she can make clothes? anyone who keeps buying from this family enjoys getting scammed,” wrote one commenter on a Khy Instagram submit.

“How is this ‘accessible’ pricing? Asking for a friend…” complained one other person on the gathering’s  pricing technique.

Others have expressed concern over Jenner allegedly stealing designs for Khy’s first launch from a small Paris-based designer, Besty Johnson (to not be confused with the Betsey Johnson).

On October 25, Johnson took to their Instagram story as they shared a sequence of posts explaining the attention-grabbing similarities between their lately launched model, “Products ltd.,” and Khy’s first assortment. Johnson even alleged that she despatched Jenner and her group a line sheet roughly six months in the past. Jenner has not but publicly responded to those accusations.

However, some followers do appear to be genuinely enthusiastic about Jenner’s new model, particularly because the actuality star has undergone a Sofia Richie Grainge-esque makeover.

“This is fire. I have no idea what it is but, it’s hot,” shared one TikToker.

Regardless of the backlash, it’s no shock that the road continues to be extremely anticipated. Jenner has had enormous success along with her previous manufacturers, and it’s trying like Khy will possible comply with go well with after its Instagram web page gained over 100 thousand followers in a matter of days.

One factor’s for positive; we’ll be maintaining an eye fixed out on November 1 for Kylie Jenner’s Khy debut assortment and we’ll be watching to see what’s subsequent for the brand new model.