Sunny Deol’s Gadar 2 and Akshay Kumar’s OMG 2 hit the cinemas on Friday and commerce is sort of upbeat about it. Though it’s Gadar 2 which is means forward when it comes to the thrill it has created, as commerce analyst Komal Nahta says, it’ll rock the field workplace this week.
Talking to ETimes, Nahta mentioned, “Gadar 2 is miles ahead of OMG2. As far as the opening is concerned, Gadar 2 will be way ahead of OMG2.
This is not to say that omg 2 cannot run. If it is good, it will also run but the collection will be poles apart.”
“Gadar 2 will get an opening of about Rs 40 crore that will be the biggest ever for Sunny Deol. And OMG 2 could make about Rs 6.5 crore on day one,” he provides.
Whereas Akshay Kumar has been battling with the Censor Board to avoid wasting his movie, Sunny Deol however has gone all out to advertise Gadar 2. One has by no means seen him do that earlier than in his complete profession. Says producer and commerce skilled Girish Johar, “Between both the releases, Gadar 2 is miles ahead of OMG2 not only in terms of promotions but also screens advance ticket sales, hype amongst the audiences and craze as well. I feel that team OMG2 are smartly underplaying the film as they got their clearances late and also they know their film will eventually do the talking at the box office. So they are not going overboard, neither are they over hyping the film that is expected to open near the double digit. Meanwhile, the Gadar 2 team is going all out and that is probably the best thing to do with a film like this. Sunny Deol fans have clearly gone berserk and the audiences simply can’t wait to watch the film. Despite being a non holiday, its start is expected to be in the range of Rs 25 crore plus. Only hope and pray that both the films do well and extract maximum box office collection from this Independence Day weekend.”
“The franchise strength of Gadar 2 is far higher than OMG2 and so is the buzz and excitement at the box office. It has enormous advance booking with buzz exceeding all limits while OMG2 is marred with controversies and the censor certification and late opening of the advance bookings. The promotions and marketing have rejuvenated the brand value of Gadar 2 and its opening won’t be less than Rs 25 crore. It may reach Rs 80 crore mark on its first weekend. OMG2 will be slowburner and could consolidate its strength Monday onwards.. This weekend belongs to Gadar 2 and Jailer, of course. Superstar Rajinikanth will spoil the party down South while north will be out and out Gadar 2 euphoria,” says movie commerce skilled Girish Wankhede.
Whereas the 2 movies will battle it out on the field workplace with Rocky Aur Rani Kii Prem Kahaani nonetheless doing first rate enterprise, there may be one gigantic movie of Rajinikanth titled Jailer which has hit cinemas all around the nation. So will it have an effect on the enterprise of the opposite Hindi movies?
Pankaj Jaysinh of UFO that has launched Jailer within the North tells ETimes, “In the current clash, as the box office figures indicate, bookings of Gadar 2 are leading in the North and various agencies are quoting the opening between Rs 20 crore and Rs 25 crore. In South, Rajinikanth’s Jailer has no competition and has opened to houseful shows. In Tamil Nadu, it is being released in the range of about 600 screens. With an ensemble of stars, great music and songs the film is going to be a blockbuster and day one could be more than Rs 40 crore.”
However will Jailer have an effect on the enterprise of Hindi movies within the North? “It will definitely have an effect, but we don’t know how much. But the craze about the film in the South is unprecedented and every cinema in Tamil Nadu is playing the film,’ says Nahta.
“Jailer can be humongous down South and may have a minimalistic influence on the Hindi releases. Abroad too, Jailer is poised to have an important begin,” predicts Johar.
Trade analyst Sreedhar Pillai adds, “Jailer is an honest movie. Content material smart it is vitally good and on the field workplace it’s going to do extraordinary enterprise. I can’t inform you the precise numbers however in Tamil Nadu it might be Rs 25 crore upwards.”